Catalogs & Handbooks

Marketing Minor

Department of Business Management
Division of Social Sciences

Students pursuing the Marketing Minor learn that marketing is a creative problem-solving process that begins with recognition of consumers’ needs and desires, culminates in the development or improvement of products and services in response, and repeats cyclically to refine consumption outcomes. The Minor also underscores the ethical demands placed on marketing professionals, along with the legal, environmental, organizational, and individual consequences of making ethical marketing decisions. The minor can be combined with the Business Management major for intensive coverage of this field. It can also be taken as a stand-alone minor for students majoring in other disciplines.

The practice of marketing includes analyzing both internal and external influences on the consumer, and understanding and predicting consumer responses to these influences; conducting market research and data analysis to identify appropriate target market segments; developing, improving, and curating brands, products, services, and their ancillary attributes; assessing and developing organizational capacity for production, distribution, and other requirements; effectively communicating and promoting product offerings; and cultivating and maintaining relationships with customers. The range of demands placed on the marketing professional thus necessitates a combination of strong quantitative and analytical proficiencies, along with robust creative and communication skills.

While internships are not required for the minor, they are strongly encouraged. Please contact the director of the Marketing Minor or the chair of the Department of Business Management for information regarding earning academic credit for internships.

Student Opportunities

American Marketing Association Student Chapter

Students declaring the Marketing Minor are invited to participate in the student chapter of the American Marketing Association (AMA), which provides a variety of opportunities and experiences, including speakers, networking, real-life case-based competitions and more. Participation requires student membership in the American Marketing Association. Please see ama.org for more information or speak to the director of the Minor.

Alpha Mu Alpha Honorary

Alpha Mu Alpha, the national marketing honorary, recognizes qualified undergraduate students for their outstanding scholastic achievement in the area of marketing. Graduating students who have

  1. declared and met the requirements of the Marketing minor and
  2. who have achieved an overall GPA of at least 3.25 as of the semester prior to graduation will be invited to join.